Baltics
Fund Consultant
Days in Country
2000
2001
2002
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1
4
12
Days do not reflect
preparation time
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LITHUANIA
2002
Consultants: Paul Elicker • Ward Mintz • Rena Zurofsky
Vilnius
Museums and the Public in the 21st Century
June 3-6, 2002
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Ward Mintz with Lolita Jablonskiene and Birute by the Kuronian Sea in Nida June 2002
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Ward Mintz, Deputy Director for Programs and Collections at the Newark Museum, and Rena Zurofsky, Principal at Rena Zurofsky Consulting, a museum consulting firm, conducted a seminar at the invitation of the Lithuanian Museum Association. Their seminar was held in conjunction with the four-day Annual Meeting of the Association and focused on strategic planning, budgeting, and fundraising for museums in the new millennium.
Mr. Mintz and Ms. Zurofsky each gave two formal sessions on a variety of topics, including mission-based management, community outreach, marketing, and strategic planning. They offered one-on-one consultations, and, to their surprise, participants allowed their colleagues to listen in on the conversations. Although the museums in Lithuania are sophisticated, they do not easily attract tourists or government funding, as do museums in Western Europe.
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Rolandas Kvietkauskas, Special Adviser to the Lithuanian Minister of Culture, and Rena Zurofsky, Seminar Co-leader, at the Village Museum seminar
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With a few exceptions, the museums have given little thought to attracting visitors, funds, or members. It was suggested that National Museum Day could be a focus for an audience-building plan. The consultants observed that many of the museums may also need help in museum interpretation and exhibition planning, although The Fund was not invited to participate in this work.
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